Google Adwords
What is google adwords and google ad placements
Pay-Per-Click Advertising (PPC)
Pay- Per- Click is simply the most cost-effective short term way to promote your products, services and information to users across the Web. Why? Because you determine how much customer traffic you drive to your site by controlling your position in the search results.
Pay- per- click advertising means you choose how much to pay for each click-through to your site. Boost Your Business Internet will manage your account by defining relevant keyword phrases, bidding for placement and assisting you to determine what is the most cost effective bid.
Reach self-qualified users by fine-tuning your titles and descriptions, and choosing targeted keywords. You're guaranteed exposure because our search results reach 75% of all Internet users through our extensive partner network.
What are Google Adword placements?
Placements are locations on the Google content network where your ad can appear. A placement can be an entire website, a subset of a website (such as a selection of pages from that site), or even an individual ad unit positioned on a single page.
You'll see placements mentioned a lot in the context of the Google content network because they distinguish between automatic placements and managed placements. If you have keywords in your ad group and are targeting the content network, we use contextual targeting to determine "automatic placements" where your ads appear.
Managed placements are placements you choose to manage separately for increased control. You can increase or decrease your ad delivery by setting unique bids for each of your managed placements, or you can use managed placements to restrict the sites in the content network where your ads appear.
