Monthly Archives: October 2015

Mobile Advertising: The Year That Was, and the Year Ahead

In recent days, our colleagues at MAW caught up with one of the top executives at AOL Platforms to chat about the year in advertising ahead.  So in terms of 2015 trends and 2016 predictions, what did Seth Demsey, Chief Technology Officer at AOL Platforms, have to say? Check out his comments below. First-Party Data will Rise Above “2015 was the year first-party data began to be more coveted than third-party data. There is significant value in proprietary, first-party data, which is more powerful than aggregated and blended stand-alone third-party data.” Ad Blocking is......

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