Monthly Archives: January 2018


Identifying Your Business Goals

Before you get into marketing your business, you need to identify its business goals. Although we take for granted that a business’s goal is to increase revenue, that’s not the end of the story. There are many other types of goals companies strive to achieve. Product Creation Some businesses are driven by the desire to offer excellent products that make life easier for all of us. Your business goal may be to create the most innovative products on the market. This is a wonderful goal because products are at the heart of......

Continue Reading


Pricing Strategies –  How to Charge More for Your Products

Offering the lowest price is not a good marketing strategy and there are several reasons why. First of all, it cuts into your profits. If you have to continually offer lower prices than your competitors, the increased sales you’ll get could be worthless because you’re still earning less revenue. Second, what if someone undercuts you? Large companies have a huge advantage when it comes to undercutting. They can afford to take a small loss if it means long-term gains. You can’t. Instead, you should charge well for your products. There are several......

Continue Reading


14 Reason to Use Marketing Automation in 2018

Are you wondering if marketing automation is for you? With so many other responsibilities to keep you busy in the day to day running of your business why not automate something that is vital for your survival and that can take up a majority of your time? Marketing automation refers to a type of software that helps large, medium, and small businesses streamline their marketing efforts. It accomplishes this by combining a number of separate functions under one roof using a sophisticated software platform. Some of these tools may include website builders,......

Continue Reading


Up Against the Clock? Better Time Management For Project Managers

Every Project Manager knows the importance of effective time management. People need to run on a schedule and within a structure to achieve maximum efficiency, and efficient people are needed to bring a project to successful completion. As with most things, however, knowing what is needed and being able to pull it off are often two separate things. Even seemingly successful Project Managers may be faced with issues. As they are efficient with managing multiple tasks and teams, their own personal tasks are often rushed or stressed in stark contrast. It is......

Continue Reading


8 Secrets of Local Facebook Marketing in 2018

Have you made New Year’s resolutions for your business? If not, why not? Think about it. It’s a new year and it’s one that’s full of opportunities. Even if you killed it with your marketing in 2017, there’s always room for improvement. So, here’s one suggestion for a resolution: Master local marketing on Facebook. Facebook is huge, with 2.2 billion users and counting. The chances are good that many of your customers use it daily – but that doesn’t necessarily mean that you’re doing a great job of connecting with them. And......

Continue Reading