Monthly Archives: February 2018


5 Killer Ways to Amp Up Your Local Marketing

Local marketing isn’t easy. No kidding, right? Marketing a local, brick-and-mortar company requires a mix of online and in-person marketing. You need to be thinking about how to connect with current and prospective customers on the web, but you can’t afford to forget about local connections and the fact that many of them happen in the real world. If your marketing isn’t getting the job done right now, it could be because you’re not hitting the right notes with your campaigns. Maybe you feel scattered – or maybe you’re just not sure......

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How to Curate Great Content for Facebook

Does hearing the words “Facebook content” immediately tire you out mentally?  Do you cringe at the thought of having to drum up original posts every single day? Let’s be honest.  Nobody really wants to do that. And there is an easier approach to Facebook content curation.  It’s what we call the 70-30 approach: posting 70% original content and 30 curated content. Social media content curation in Facebook is cost-effective and easier than having to create new posts every time, so it has fast become a part of the content marketers ‘content mix.......

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Has Your Business Hit a Plateau? Here’s How to Get Things Moving Again

Your marketing is ticking along, delivering results and earning a solid ROI. Then, suddenly, it isn’t. What went wrong? How can you get back on track? The simple explanation is that you’ve hit a plateau. You were climbing, and now you’re on the flat. If you want your business to grow, you must find a new path to follow. The good news is that once you identify where your business has plateaued, you can take simple steps to correct the situation. Mapping Your Plateau You know your business isn’t growing, but do......

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6 Ways to Get a (Virtual) Leg Up on Your Competitors

Marketing your business is easier than ever thanks to the internet. Right? Wrong. Well, not totally wrong – but there’s no denying that in some ways, digital marketing complicates things for small business owners. What do I mean by that? Well, before the internet, most companies were competing with only a few rivals. There were exceptions, of course – mail order companies like LL Bean are a good example. But for the most part, a business competition was a local affair. With the internet, that all changed. Suddenly the marketplace (and the......

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