Monthly Archives: April 2018


How to Increase Sales on a Shoestring Budget

You’ve got to spend money to make money. Right? Well… maybe. The truth is that it’s not that simple. Many of the tried and true marketing tricks you read about do require a substantial budget. But some don’t. In fact, there are ways to increase your sales even if you’re running on a shoestring budget. It’s all about getting creative and taking chances with your marketing where it makes sense to do so. So, with that in mind, here are some super-effective marketing tricks that can help you grow your sales without......

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7 Smart Ways to Grow Your Email List

Email marketing is where it’s at. It might not be the new, sparkly toy in your marketing toolbox, but email kills when it comes to ROI. In fact, email marketing earns an average of $40 for every $1 spent. Let’s face it, that’s the ROI that marketing dreams are made of. And it points to what amounts to a missed opportunity for many businesses. If you’re not actively growing your email list, you’re missing out on one of the best, most cost-effective ways to grow your business. And here’s the thing. Growing......

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These SEO Trends Will Dominate in 2018

Trying to stay on top of SEO trends is like trying to hit a moving target while on a speeding train. The landscape and perspective changes so quickly that it can feel impossible to keep up. But you need to try. The good news is that there are some new trends on Google that can help increase your visibility – if you know how to use them. There’s a bit of a learning curve here, but we’re going to break it down for you and tell you how to take advantage of......

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Make Every Click Count: Tips for Creating Killer PPC Ads

When you create pay-per-click ads, you pay for every click you get. So, it stands to reason that you want to make every click count. But how can you do that? The key is to hone your ad creation skills so that your ads: Appeal directly to your target audience Give people what they need and expect to see Persuade them to click through and visit your site The good news? Even if you don’t think of yourself as a marketing pro, there are some simple tricks you can learn to take......

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Following the tips in this guide will result in a perfect PR for your local business

How to Turn Your Business News into Publicity to Attract More Customers A well-known actress, Jane Russell once said “Publicity can be terrible. But only if you don’t have any”. It’s true. Your business needs publicity and there is no better marketing tool for your business than publicity, it’s “grade A” online exposure. Publicity is vital to the growth of your business because it gets people talking about your business and brings customers through the door (or to your website).  It is so powerful that companies have huge marketing budgets and hire......

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