Monthly Archives: November 2018


Build a Business, Not Another Job

What they don’t realise, though, is that there is a huge difference between building a business and being self-employed. Business owners scale their income. Self-employed people trade dollars for hours Business owners leverage the skills and talents of others. Self-employed people rely only on their own skills. Discouraged yet? Don’t be. Every business owner started out self-employed. Just don’t stay there. These tips will help you build a sustainable business instead of just another job. Don’t Try to Do It All Yourself Building a sustainable business requires that you leverage the talents......

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Email Subject Lines That Increase Your Open Rates

It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: ·        Your newest coaching programme ·        Your latest must-have tool discovery ·        That epic blog post you just wrote The trouble is, you only have about two seconds to entice a reader to open your email. Even worse, you have to do it in ten words or less. Yikes! That’s a pretty tall order, even for seasoned copywriters. But there are some tricks you......

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3 Tips for Better Live Videos

They’re everywhere. Periscope. YouTube. Facebook. Live video is clearly the hottest thing since Facebook, and marketers in every niche are taking advantage by hosting their own events. Some of them are good. They’re well attended, fun to watch, and you feel like you benefitted from attending. But some of them feel like they’re an afterthought, put together at the last minute, and don’t really bring out the best in the host. If you’re thinking of hosting a live video event, you don’t want to fall into that latter group! Here’s how to......

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Blogging Basics: How to Get More Eyes on Your Website

The internet has an insatiable appetite for information. Billions of searches are conducted every single day looking for everything from how to bake an apple pie to why zebras have stripes. For anyone who conducts business online, these searches represent a steady flow of potential customers who are looking for what you have to offer. A blog is an easy, cost-effective method of being found by the exact people who most need, want, and are willing to pay for your services. But only if you have a good strategy in place first.......

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