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How to Have a Stress-Free Business Launch

Let’s face it, the last thing you want to do now that you’ve decided to finally leave the 9 to 5 job is to add more stress to your life. Isn’t that why you decided to build your own business in the first place? You’re looking for freedom from your awful boss, nasty coworkers, and the limitations of a fixed salary. But if you’re trading all that in for a different kind of stress, what have you really gained? Before you kiss your cubicle goodbye, be sure you first build a solid......

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3 Surefire Ways to Create In-Demand Products and Services

If there’s one thing that holds promising entrepreneurs back from launching their business, it’s this: a lack of confidence in their products. Sure, you think that new course or workshop is a great idea, but how do you know it will sell? Imagine spending weeks or even months of time—plus the cost of document design, video editing and all the other pieces that go along with it—only to discover it’s not what your audience wants or needs.  How frustrating would that be? You don’t have to leave it to chance, though. There......

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Build a Business, Not Another Job

What they don’t realise, though, is that there is a huge difference between building a business and being self-employed. Business owners scale their income. Self-employed people trade dollars for hours Business owners leverage the skills and talents of others. Self-employed people rely only on their own skills. Discouraged yet? Don’t be. Every business owner started out self-employed. Just don’t stay there. These tips will help you build a sustainable business instead of just another job. Don’t Try to Do It All Yourself Building a sustainable business requires that you leverage the talents......

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Email Subject Lines That Increase Your Open Rates

It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: ·        Your newest coaching programme ·        Your latest must-have tool discovery ·        That epic blog post you just wrote The trouble is, you only have about two seconds to entice a reader to open your email. Even worse, you have to do it in ten words or less. Yikes! That’s a pretty tall order, even for seasoned copywriters. But there are some tricks you......

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3 Tips for Better Live Videos

They’re everywhere. Periscope. YouTube. Facebook. Live video is clearly the hottest thing since Facebook, and marketers in every niche are taking advantage by hosting their own events. Some of them are good. They’re well attended, fun to watch, and you feel like you benefitted from attending. But some of them feel like they’re an afterthought, put together at the last minute, and don’t really bring out the best in the host. If you’re thinking of hosting a live video event, you don’t want to fall into that latter group! Here’s how to......

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Blogging Basics: How to Get More Eyes on Your Website

The internet has an insatiable appetite for information. Billions of searches are conducted every single day looking for everything from how to bake an apple pie to why zebras have stripes. For anyone who conducts business online, these searches represent a steady flow of potential customers who are looking for what you have to offer. A blog is an easy, cost-effective method of being found by the exact people who most need, want, and are willing to pay for your services. But only if you have a good strategy in place first.......

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Website Security 101: Keeping Your WordPress Site Safe from Hackers

Are security concerns keeping you from enjoying the flexibility and power of WordPress? If you’ve bought into the hype that WordPress is inherently unsecure, then you’re missing out on all the great things WordPress has to offer, for no good reason. The fact is, while WordPress sites do get hacked, they are no more dangerous than other php-based websites. The problem is that WordPress is open source, which means that anyone can read the code—even the bad guys who spend all their time looking for vulnerabilities they can exploit. Couple that with......

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The Only Website Builder You’ll (Probably) Ever Need

In business? A website is a must-have asset. It’s where potential clients will find and get to know you. It’s the first place referrals will turn to learn more about you. It’s where you’ll sell your products and services, invite contact requests, brand yourself in your niche, and show off what you know. It might also be where you host your webinars, offer group coaching programs, publish a podcast, create a blog, and even set appointments with clients. Whew! That’s a lot of jobs for a single website to do. If you......

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Boost Your Facebook Engagement in 5 Steps!

Facebook continues to be one of the most popular and influential social media platforms in the world with more than one billion active users. As a business, you can no longer continue to leave Facebook out of your online marketing strategy.   If you want to grow your business, you have to have a presence on Facebook. However, to be successful, and build your Facebook fan base, you have to be engaged with your audience. Here are five of the best ways that you can boost Facebook engagement and increase your fan......

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What’s Changing with Google (and How It Affects You)

Trying to pin down Google’s algorithm is a little like trying to nail Jell-O to a wall. Why would you even try? It’s just going to fall off the nail anyway. If that’s how you feel, it’s understandable. It can be frustrating. You want your site to appear on the first page of Google’s search results. But, the algorithm isn’t public, and Google is notoriously close-mouthed about it. But guess what? You can’t stop trying. Ranking high on Google is a must for every local business. The businesses that appear in the......

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