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Is Your Website Optimization Getting the Job Done?

Your Google ranking is undeniably important. In fact, research shows that more than half of Google’s traffic goes to the top three ranked websites, and approximately three-quarters of the traffic goes to sites listed on the first page of search results. How do they get on that first page? Here’s the secret: Their sites are optimized to ensure that they get there. I’m sure you have already known about Search Engine Optimization, but a lot of local businesses are, quite simply, not getting the job done. They’re focusing on outdated (read: keyword-centered)......

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Automate These 7 Office Tasks with Infusionsoft for Better Productivity

Get rid of time-consuming office tasks now! Let Infusionsoft help you automate tasks to bring in better productivity. Check out what it can do! You had a spark of a great idea and a business was born. As it grows, so does the pile of paperwork that you have to do. Instead of spending time on value-adding activities, a good chunk of it was used to attend to menial jobs- administrative work, HR processes, and the likes have taken up not only time but also resources. Those office tasks are important. But......

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Convert Customers Using the Infusionsoft Lifecycle Marketing

Have you been looking for an effective way of converting customers? Infusionsoft’s three-stage lifecycle marketing strategy is the answer! Learn how to do it! The world of digital marketing has been growing at an amazing pace. Recently, Infusionsoft has introduced the term “lifecycle marketing”, a very effective strategy in converting customers. This is the process of communicating with prospects in such a way that they enjoy the experience of being lured by strangers to customers (or even advocates) of your product or service. The key to success in lifecycle marketing is two......

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GDPR: How It Affects Your Small Business (Yes… Even in the US)

What does a European Union law about privacy have to do with your small business? That might seem like a ridiculous question to ask, but it’s not. The General Data Protection Regulation, or GDPR for short, went into effect on May 25, 2018. And with privacy issues in the news on a near-daily basis, with the recent Congressional hearings about Facebook and Cambridge Analytica, you can’t afford to ignore the ramifications of GDPR for your business. You could keep your head buried in the sand – but that’s not a good idea.......

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Can Reviews Affect Your SEO Rankings?

You already know that local SEO is the name of the game. It’s essential to send Google signals – through keyword use and other SEO techniques – that your business is local, as well as it who it serves and where it is. What you might not know is this: Your online reviews play a direct role in your business making the cut to appear in the Google local three-pack. In case you don’t know, that’s the collection of businesses that appear at the top of Google’s SERP when someone searches a......

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Boost Business with These 7 Tools You Probably Haven’t Heard Of

A great artist may have vision and talent, but to bring a vision to life, the artist needs the right tools. That’s as true of painting as it is of marketing. And while a true artist should never blame tools for a job poorly done, the truth is that the wrong tools can have a negative impact on their work. Your social media tools aren’t getting the job done. You might think you have the latest and greatest – and maybe your social media game is on point. But that said, I’m......

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10 Killer Local Marketing Ideas to Try

Local marketing is a must, but if you’re like most local business owners, you’ve probably caught yourself thinking something like this: I feel like I’m doing everything I can – why is my local marketing not delivering the results I want? It’s a good question. After all, local marketing has a lot of moving parts. You’ve got to think about SEO, content marketing, social media, and PPC ads – it’s a lot for anybody to handle. The real key to effective local marketing is knowing what ideas are worth pursuing and which......

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7 Things People Don’t Tell You About Social Media Marketing

Social media marketing can seem deceptively simple to people who look at it from the outside. All you need is a great product or service and your audience will find you. Wouldn’t it be great if that were true? But sadly, it’s not. In fact, social media marketing is a real challenge for local businesses – and can prove tricky even to people who spend a lot of time and energy managing their social media accounts. The reason? There are some popular misconceptions about social media marketing and some secrets that you......

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5 Ways to Drive More Customers with Content Marketing

Online marketers talk about driving customers more than your average Uber driver – and who can blame them? Traffic is income, or at least it is if you do your job. If you can’t get people through the virtual door of your website, they won’t buy from you. It’s as simple as that. The trick, of course, is getting them there. Your competitors are lined up like a row of carnival barkers, each trying to out-yell the others. You’ve got to find a way to make your voice heard above the chaos.......

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5 Irresistible Lead Magnet Ideas for Local Businesses

Everybody knows that if you place a magnet close enough to a metal object, the object will be drawn to the magnet without resistance. That’s basic science even though it might seem like magic. What if you could adopt the principle of magnetism to your business? The truth is, you can. Lead magnets are commonly used to attract leads. The problem that some local businesses have is that they’re not sure which type of lead magnet will prove to be irresistible to their target audience. One reason for the confusion is that......

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