Blog


How to Generate Local Leads with YouTube Ads

Most small businesses don’t have a huge marketing budget. Sounds familiar, right? Advertising is expensive. You want the money you spend to stretch as far as possible – and that means finding advertising opportunities that are going to get you the biggest possible bang for your buck. There’s no shortage of options. And one option that you may have overlooked is something that you’ve probably spent a lot of time on as a consumer. I’m talking about YouTube ads. You probably visit YouTube often – maybe you even go there more than......

Continue Reading


7 Ways to Acquire New Customers

A stagnating business is more likely to fail than one that’s growing. I mean, let’s face it. That’s just common sense. Businesses that experience new growth – in the form of new customers – have an advantage over businesses that are barely managing to hold onto their existing customers. That’s not to say that customer retention doesn’t matter. It does! But attracting new customers is a must. And it can be expensive. In fact, research shows that attracting a new customer can be up to 10 times as costly as retaining an......

Continue Reading


5 Things You Should Know About Google in 2018

If people can’t find your website, they’re not going to buy from you. Sounds simple, right? It’s internet marketing 101. You can’t expect people to purchase your products or try your services if you’re essentially invisible to them. Google is the world’s top search engine. They also own YouTube, which is the second-largest search engine. That means that getting a high rank on Google can make or break your business. So, all you need to do is focus on the things that are most important to Google and you’ll be home-free. Except…......

Continue Reading


What’s the Definition of a GOOD Website?

Most businesses these days have a website. But is that enough to make your business a success? Is it enough to help your business grow and thrive? I don’t think so. I’ve seen some pretty terrible websites. Here, I’m talking about sites that are arguably worse than having no website at all. They’re amateurish, ugly, and worst of all… They’re ineffective. That means they don’t do a single thing to elevate the business they represent. They don’t attract visitors, and when someone lands on the site by chance, they don’t stick around.......

Continue Reading


How to Increase Sales on a Shoestring Budget

You’ve got to spend money to make money. Right? Well… maybe. The truth is that it’s not that simple. Many of the tried and true marketing tricks you read about do require a substantial budget. But some don’t. In fact, there are ways to increase your sales even if you’re running on a shoestring budget. It’s all about getting creative and taking chances with your marketing where it makes sense to do so. So, with that in mind, here are some super-effective marketing tricks that can help you grow your sales without......

Continue Reading


7 Smart Ways to Grow Your Email List

Email marketing is where it’s at. It might not be the new, sparkly toy in your marketing toolbox, but email kills when it comes to ROI. In fact, email marketing earns an average of $40 for every $1 spent. Let’s face it, that’s the ROI that marketing dreams are made of. And it points to what amounts to a missed opportunity for many businesses. If you’re not actively growing your email list, you’re missing out on one of the best, most cost-effective ways to grow your business. And here’s the thing. Growing......

Continue Reading


These SEO Trends Will Dominate in 2018

Trying to stay on top of SEO trends is like trying to hit a moving target while on a speeding train. The landscape and perspective changes so quickly that it can feel impossible to keep up. But you need to try. The good news is that there are some new trends on Google that can help increase your visibility – if you know how to use them. There’s a bit of a learning curve here, but we’re going to break it down for you and tell you how to take advantage of......

Continue Reading


Make Every Click Count: Tips for Creating Killer PPC Ads

When you create pay-per-click ads, you pay for every click you get. So, it stands to reason that you want to make every click count. But how can you do that? The key is to hone your ad creation skills so that your ads: Appeal directly to your target audience Give people what they need and expect to see Persuade them to click through and visit your site The good news? Even if you don’t think of yourself as a marketing pro, there are some simple tricks you can learn to take......

Continue Reading


Following the tips in this guide will result in a perfect PR for your local business

How to Turn Your Business News into Publicity to Attract More Customers A well-known actress, Jane Russell once said “Publicity can be terrible. But only if you don’t have any”. It’s true. Your business needs publicity and there is no better marketing tool for your business than publicity, it’s “grade A” online exposure. Publicity is vital to the growth of your business because it gets people talking about your business and brings customers through the door (or to your website).  It is so powerful that companies have huge marketing budgets and hire......

Continue Reading


5 Digital Marketing Trends that will help you grow your business in 2018

In 2018, you need a sales and marketing plan that makes the best use of digital marketing to create more visibility and drive revenue. We’ve identified five major trends that should get your focus in 2018. The businesses that are able to best take advantage of these trends will get a huge leg up over their competitors. To help you get you started — and to make this coming year more profitable for you — read about the five important digital marketing trends for 2018 below.   CONTENT MARKETING TO ATTRACT AND......

Continue Reading


Page 3 of 712345...Last »