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How to Approach Social Media in 2018

How to Approach Social Media in 2018 Where is social media marketing going in 2018? Good question. The social media landscape seems to change constantly. Facebook is constantly adding new features and tweaking their algorithms, and even people who use social media to market every day sometimes find they wondering how to keep up. The key is not so much trying to stay on top of Facebook’s changes as it is getting a handle on what your marketing goals are. So – what is it you want to accomplish in 2018? Let’s......

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5 Killer Ways to Amp Up Your Local Marketing

Local marketing isn’t easy. No kidding, right? Marketing a local, brick-and-mortar company requires a mix of online and in-person marketing. You need to be thinking about how to connect with current and prospective customers on the web, but you can’t afford to forget about local connections and the fact that many of them happen in the real world. If your marketing isn’t getting the job done right now, it could be because you’re not hitting the right notes with your campaigns. Maybe you feel scattered – or maybe you’re just not sure......

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How to Curate Great Content for Facebook

Does hearing the words “Facebook content” immediately tire you out mentally?  Do you cringe at the thought of having to drum up original posts every single day? Let’s be honest.  Nobody really wants to do that. And there is an easier approach to Facebook content curation.  It’s what we call the 70-30 approach: posting 70% original content and 30 curated content. Social media content curation in Facebook is cost-effective and easier than having to create new posts every time, so it has fast become a part of the content marketers ‘content mix.......

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Has Your Business Hit a Plateau? Here’s How to Get Things Moving Again

Your marketing is ticking along, delivering results and earning a solid ROI. Then, suddenly, it isn’t. What went wrong? How can you get back on track? The simple explanation is that you’ve hit a plateau. You were climbing, and now you’re on the flat. If you want your business to grow, you must find a new path to follow. The good news is that once you identify where your business has plateaued, you can take simple steps to correct the situation. Mapping Your Plateau You know your business isn’t growing, but do......

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6 Ways to Get a (Virtual) Leg Up on Your Competitors

Marketing your business is easier than ever thanks to the internet. Right? Wrong. Well, not totally wrong – but there’s no denying that in some ways, digital marketing complicates things for small business owners. What do I mean by that? Well, before the internet, most companies were competing with only a few rivals. There were exceptions, of course – mail order companies like LL Bean are a good example. But for the most part, a business competition was a local affair. With the internet, that all changed. Suddenly the marketplace (and the......

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Identifying Your Business Goals

Before you get into marketing your business, you need to identify its business goals. Although we take for granted that a business’s goal is to increase revenue, that’s not the end of the story. There are many other types of goals companies strive to achieve. Product Creation Some businesses are driven by the desire to offer excellent products that make life easier for all of us. Your business goal may be to create the most innovative products on the market. This is a wonderful goal because products are at the heart of......

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Pricing Strategies –  How to Charge More for Your Products

Offering the lowest price is not a good marketing strategy and there are several reasons why. First of all, it cuts into your profits. If you have to continually offer lower prices than your competitors, the increased sales you’ll get could be worthless because you’re still earning less revenue. Second, what if someone undercuts you? Large companies have a huge advantage when it comes to undercutting. They can afford to take a small loss if it means long-term gains. You can’t. Instead, you should charge well for your products. There are several......

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14 Reason to Use Marketing Automation in 2018

Are you wondering if marketing automation is for you? With so many other responsibilities to keep you busy in the day to day running of your business why not automate something that is vital for your survival and that can take up a majority of your time? Marketing automation refers to a type of software that helps large, medium, and small businesses streamline their marketing efforts. It accomplishes this by combining a number of separate functions under one roof using a sophisticated software platform. Some of these tools may include website builders,......

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Up Against the Clock? Better Time Management For Project Managers

Every Project Manager knows the importance of effective time management. People need to run on a schedule and within a structure to achieve maximum efficiency, and efficient people are needed to bring a project to successful completion. As with most things, however, knowing what is needed and being able to pull it off are often two separate things. Even seemingly successful Project Managers may be faced with issues. As they are efficient with managing multiple tasks and teams, their own personal tasks are often rushed or stressed in stark contrast. It is......

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8 Secrets of Local Facebook Marketing in 2018

Have you made New Year’s resolutions for your business? If not, why not? Think about it. It’s a new year and it’s one that’s full of opportunities. Even if you killed it with your marketing in 2017, there’s always room for improvement. So, here’s one suggestion for a resolution: Master local marketing on Facebook. Facebook is huge, with 2.2 billion users and counting. The chances are good that many of your customers use it daily – but that doesn’t necessarily mean that you’re doing a great job of connecting with them. And......

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