Business Planning


How to Have a Stress-Free Business Launch

Let’s face it, the last thing you want to do now that you’ve decided to finally leave the 9 to 5 job is to add more stress to your life. Isn’t that why you decided to build your own business in the first place? You’re looking for freedom from your awful boss, nasty coworkers, and the limitations of a fixed salary. But if you’re trading all that in for a different kind of stress, what have you really gained? Before you kiss your cubicle goodbye, be sure you first build a solid......

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3 Surefire Ways to Create In-Demand Products and Services

If there’s one thing that holds promising entrepreneurs back from launching their business, it’s this: a lack of confidence in their products. Sure, you think that new course or workshop is a great idea, but how do you know it will sell? Imagine spending weeks or even months of time—plus the cost of document design, video editing and all the other pieces that go along with it—only to discover it’s not what your audience wants or needs.  How frustrating would that be? You don’t have to leave it to chance, though. There......

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Build a Business, Not Another Job

What they don’t realise, though, is that there is a huge difference between building a business and being self-employed. Business owners scale their income. Self-employed people trade dollars for hours Business owners leverage the skills and talents of others. Self-employed people rely only on their own skills. Discouraged yet? Don’t be. Every business owner started out self-employed. Just don’t stay there. These tips will help you build a sustainable business instead of just another job. Don’t Try to Do It All Yourself Building a sustainable business requires that you leverage the talents......

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Automate These 7 Office Tasks with Infusionsoft for Better Productivity

Get rid of time-consuming office tasks now! Let Infusionsoft help you automate tasks to bring in better productivity. Check out what it can do! You had a spark of a great idea and a business was born. As it grows, so does the pile of paperwork that you have to do. Instead of spending time on value-adding activities, a good chunk of it was used to attend to menial jobs- administrative work, HR processes, and the likes have taken up not only time but also resources. Those office tasks are important. But......

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Convert Customers Using the Infusionsoft Lifecycle Marketing

Have you been looking for an effective way of converting customers? Infusionsoft’s three-stage lifecycle marketing strategy is the answer! Learn how to do it! The world of digital marketing has been growing at an amazing pace. Recently, Infusionsoft has introduced the term “lifecycle marketing”, a very effective strategy in converting customers. This is the process of communicating with prospects in such a way that they enjoy the experience of being lured by strangers to customers (or even advocates) of your product or service. The key to success in lifecycle marketing is two......

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Why Building Authority is the Secret to Online Success

Who are you and why should anybody care what you think? If you can’t answer that question in a compelling manner, then you’re probably not an authority figure in your niche. Maybe you’re just starting out. Or, maybe you’ve been in the game a while, but you’re having a hard time getting people to pay attention to you. Either way, the solution is to make yourself into an authority. Here’s the secret that a lot of entrepreneurs don’t know: Authority is not something other people bestow on you. It’s something you can......

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How to Increase Sales on a Shoestring Budget

You’ve got to spend money to make money. Right? Well… maybe. The truth is that it’s not that simple. Many of the tried and true marketing tricks you read about do require a substantial budget. But some don’t. In fact, there are ways to increase your sales even if you’re running on a shoestring budget. It’s all about getting creative and taking chances with your marketing where it makes sense to do so. So, with that in mind, here are some super-effective marketing tricks that can help you grow your sales without......

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5 Digital Marketing Trends that will help you grow your business in 2018

In 2018, you need a sales and marketing plan that makes the best use of digital marketing to create more visibility and drive revenue. We’ve identified five major trends that should get your focus in 2018. The businesses that are able to best take advantage of these trends will get a huge leg up over their competitors. To help you get you started — and to make this coming year more profitable for you — read about the five important digital marketing trends for 2018 below.   CONTENT MARKETING TO ATTRACT AND......

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Has Your Business Hit a Plateau? Here’s How to Get Things Moving Again

Your marketing is ticking along, delivering results and earning a solid ROI. Then, suddenly, it isn’t. What went wrong? How can you get back on track? The simple explanation is that you’ve hit a plateau. You were climbing, and now you’re on the flat. If you want your business to grow, you must find a new path to follow. The good news is that once you identify where your business has plateaued, you can take simple steps to correct the situation. Mapping Your Plateau You know your business isn’t growing, but do......

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6 Ways to Get a (Virtual) Leg Up on Your Competitors

Marketing your business is easier than ever thanks to the internet. Right? Wrong. Well, not totally wrong – but there’s no denying that in some ways, digital marketing complicates things for small business owners. What do I mean by that? Well, before the internet, most companies were competing with only a few rivals. There were exceptions, of course – mail order companies like LL Bean are a good example. But for the most part, a business competition was a local affair. With the internet, that all changed. Suddenly the marketplace (and the......

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