Business Planning


Automate These 7 Office Tasks with Infusionsoft for Better Productivity

Get rid of time-consuming office tasks now! Let Infusionsoft help you automate tasks to bring in better productivity. Check out what it can do! You had a spark of a great idea and a business was born. As it grows, so does the pile of paperwork that you have to do. Instead of spending time on value-adding activities, a good chunk of it was used to attend to menial jobs- administrative work, HR processes, and the likes have taken up not only time but also resources. Those office tasks are important. But......

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Convert Customers Using the Infusionsoft Lifecycle Marketing

Have you been looking for an effective way of converting customers? Infusionsoft’s three-stage lifecycle marketing strategy is the answer! Learn how to do it! The world of digital marketing has been growing at an amazing pace. Recently, Infusionsoft has introduced the term “lifecycle marketing”, a very effective strategy in converting customers. This is the process of communicating with prospects in such a way that they enjoy the experience of being lured by strangers to customers (or even advocates) of your product or service. The key to success in lifecycle marketing is two......

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Why Building Authority is the Secret to Online Success

Who are you and why should anybody care what you think? If you can’t answer that question in a compelling manner, then you’re probably not an authority figure in your niche. Maybe you’re just starting out. Or, maybe you’ve been in the game a while, but you’re having a hard time getting people to pay attention to you. Either way, the solution is to make yourself into an authority. Here’s the secret that a lot of entrepreneurs don’t know: Authority is not something other people bestow on you. It’s something you can......

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How to Increase Sales on a Shoestring Budget

You’ve got to spend money to make money. Right? Well… maybe. The truth is that it’s not that simple. Many of the tried and true marketing tricks you read about do require a substantial budget. But some don’t. In fact, there are ways to increase your sales even if you’re running on a shoestring budget. It’s all about getting creative and taking chances with your marketing where it makes sense to do so. So, with that in mind, here are some super-effective marketing tricks that can help you grow your sales without......

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5 Digital Marketing Trends that will help you grow your business in 2018

In 2018, you need a sales and marketing plan that makes the best use of digital marketing to create more visibility and drive revenue. We’ve identified five major trends that should get your focus in 2018. The businesses that are able to best take advantage of these trends will get a huge leg up over their competitors. To help you get you started — and to make this coming year more profitable for you — read about the five important digital marketing trends for 2018 below.   CONTENT MARKETING TO ATTRACT AND......

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Has Your Business Hit a Plateau? Here’s How to Get Things Moving Again

Your marketing is ticking along, delivering results and earning a solid ROI. Then, suddenly, it isn’t. What went wrong? How can you get back on track? The simple explanation is that you’ve hit a plateau. You were climbing, and now you’re on the flat. If you want your business to grow, you must find a new path to follow. The good news is that once you identify where your business has plateaued, you can take simple steps to correct the situation. Mapping Your Plateau You know your business isn’t growing, but do......

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6 Ways to Get a (Virtual) Leg Up on Your Competitors

Marketing your business is easier than ever thanks to the internet. Right? Wrong. Well, not totally wrong – but there’s no denying that in some ways, digital marketing complicates things for small business owners. What do I mean by that? Well, before the internet, most companies were competing with only a few rivals. There were exceptions, of course – mail order companies like LL Bean are a good example. But for the most part, a business competition was a local affair. With the internet, that all changed. Suddenly the marketplace (and the......

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Identifying Your Business Goals

Before you get into marketing your business, you need to identify its business goals. Although we take for granted that a business’s goal is to increase revenue, that’s not the end of the story. There are many other types of goals companies strive to achieve. Product Creation Some businesses are driven by the desire to offer excellent products that make life easier for all of us. Your business goal may be to create the most innovative products on the market. This is a wonderful goal because products are at the heart of......

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Why Thinking Outside the Box Just Won’t Cut It Anymore

“It’s a cut throat world out there, and in business, it’s simply not enough to be different and unique. Don’t just think outside the box—destroy it completely.” When you started your business venture, surely you had a clear, straightforward vision for your company, and you may have had a solid business plan to go along with it. Your brand was unique, you were innovative, you saw something that others didn’t and you want to put it out there and make a killing out of your game-changing idea. There was also this tiny,......

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10,000 Hours to Success: Why Deliberate Practice Works

“Just clocking in enough hours does not make anyone an expert on anything. Find out what deliberate practice is, and how it can work for you at work, and in life.” Whatever type of work, or whichever industry you may have chosen to be in, you will always want to be the best in your field. And as with everyone else, you surely have at least one role model that you look up to—that person who seemed to have perfected all aspects of his or her craft. But looking at the people......

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