Marketing Automation


Boost Business with These 7 Tools You Probably Haven’t Heard Of

A great artist may have vision and talent, but to bring a vision to life, the artist needs the right tools. That’s as true of painting as it is of marketing. And while a true artist should never blame tools for a job poorly done, the truth is that the wrong tools can have a negative impact on their work. Your social media tools aren’t getting the job done. You might think you have the latest and greatest – and maybe your social media game is on point. But that said, I’m......

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10 Killer Local Marketing Ideas to Try

Local marketing is a must, but if you’re like most local business owners, you’ve probably caught yourself thinking something like this: I feel like I’m doing everything I can – why is my local marketing not delivering the results I want? It’s a good question. After all, local marketing has a lot of moving parts. You’ve got to think about SEO, content marketing, social media, and PPC ads – it’s a lot for anybody to handle. The real key to effective local marketing is knowing what ideas are worth pursuing and which......

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5 Ways to Drive More Customers with Content Marketing

Online marketers talk about driving customers more than your average Uber driver – and who can blame them? Traffic is income, or at least it is if you do your job. If you can’t get people through the virtual door of your website, they won’t buy from you. It’s as simple as that. The trick, of course, is getting them there. Your competitors are lined up like a row of carnival barkers, each trying to out-yell the others. You’ve got to find a way to make your voice heard above the chaos.......

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5 Irresistible Lead Magnet Ideas for Local Businesses

Everybody knows that if you place a magnet close enough to a metal object, the object will be drawn to the magnet without resistance. That’s basic science even though it might seem like magic. What if you could adopt the principle of magnetism to your business? The truth is, you can. Lead magnets are commonly used to attract leads. The problem that some local businesses have is that they’re not sure which type of lead magnet will prove to be irresistible to their target audience. One reason for the confusion is that......

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How to Get More Customer Referrals

You want more business. That’s a no-brainer! But if you’re thinking that the best way to get it is through paid advertising, think again. The truth is that even in this electronic age, word of mouth advertising is worth its weight in gold. That’s why online reviews are important. 97% of all consumers read online reviews prior to patronizing a business – and most often, they’re reviews from strangers. Referrals from friends and colleagues carry even more weight. In fact, they convert 30% more often than leads that come from other sources.......

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Are All Your Locations Visible on Google? Here’s How to Make Sure

Optimizing a website is both a science and an art. It can be a challenge to get even one page to rank when you’re operating in a competitive niche. But what happens if your business has multiple locations? Here’s a hint: If you don’t give each location a chance to shine, people won’t be able to find you online. For obvious reasons, that’s not a good idea. You need your target audience to be able to find you. The trick? Knowing how to optimize your website so that each location gets its......

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How to Rank for “Businesses Near Me” Local Searches

Search has changed in the last four years. Anybody who’s paying attention knows that. Since 2014, mobile searches have overtaken desktop searches. At the same time, Google has prioritized local searches to the point where finding non-local results has become almost impossible. In fact: These two factors, combined with a concurrent rise in voice search, have changed the ballgame when it comes to ranking for local searches on Google. They explain why searches for “businesses near me” have skyrocketed. After all, if someone’s out looking for a place to eat or a......

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6 Reasons Why You Should Outsource Your Marketing to an Agency

Online marketing is easy. Everybody’s doing it, from bloggers to Etsy entrepreneurs. Why should you pay for something you can do yourself, right? You could look at it that way. It’s certainly true that technology has made marketing more accessible than ever. If you’re just starting out, you may think that spending money to hire an agency doesn’t make sense. You’re wrong. In fact, failing to hire an agency is one of the biggest mistakes that entrepreneurs make. It’s not necessary for every situation. But here’s the thing: “If you’re not a......

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7 Ways to Acquire New Customers

A stagnating business is more likely to fail than one that’s growing. I mean, let’s face it. That’s just common sense. Businesses that experience new growth – in the form of new customers – have an advantage over businesses that are barely managing to hold onto their existing customers. That’s not to say that customer retention doesn’t matter. It does! But attracting new customers is a must. And it can be expensive. In fact, research shows that attracting a new customer can be up to 10 times as costly as retaining an......

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7 Smart Ways to Grow Your Email List

Email marketing is where it’s at. It might not be the new, sparkly toy in your marketing toolbox, but email kills when it comes to ROI. In fact, email marketing earns an average of $40 for every $1 spent. Let’s face it, that’s the ROI that marketing dreams are made of. And it points to what amounts to a missed opportunity for many businesses. If you’re not actively growing your email list, you’re missing out on one of the best, most cost-effective ways to grow your business. And here’s the thing. Growing......

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