Marketing Automation


Make Every Click Count: Tips for Creating Killer PPC Ads

When you create pay-per-click ads, you pay for every click you get. So, it stands to reason that you want to make every click count. But how can you do that? The key is to hone your ad creation skills so that your ads: Appeal directly to your target audience Give people what they need and expect to see Persuade them to click through and visit your site The good news? Even if you don’t think of yourself as a marketing pro, there are some simple tricks you can learn to take......

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Following the tips in this guide will result in a perfect PR for your local business

How to Turn Your Business News into Publicity to Attract More Customers A well-known actress, Jane Russell once said “Publicity can be terrible. But only if you don’t have any”. It’s true. Your business needs publicity and there is no better marketing tool for your business than publicity, it’s “grade A” online exposure. Publicity is vital to the growth of your business because it gets people talking about your business and brings customers through the door (or to your website).  It is so powerful that companies have huge marketing budgets and hire......

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5 Digital Marketing Trends that will help you grow your business in 2018

In 2018, you need a sales and marketing plan that makes the best use of digital marketing to create more visibility and drive revenue. We’ve identified five major trends that should get your focus in 2018. The businesses that are able to best take advantage of these trends will get a huge leg up over their competitors. To help you get you started — and to make this coming year more profitable for you — read about the five important digital marketing trends for 2018 below.   CONTENT MARKETING TO ATTRACT AND......

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Calculating the Value of a Lifetime Customer – What You Need to Know

Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing. But is that the correct approach? Is your time (and money) well spent if you focus on attracting new customers? Brace yourself, because the opposite is true. You’ll get the biggest bang for your marketing buck if you make retaining existing customers a priority. That doesn’t mean that attracting new customers is a waste of time. But it does mean that your long-term goals might be......

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How to Approach Social Media in 2018

How to Approach Social Media in 2018 Where is social media marketing going in 2018? Good question. The social media landscape seems to change constantly. Facebook is constantly adding new features and tweaking their algorithms, and even people who use social media to market every day sometimes find they wondering how to keep up. The key is not so much trying to stay on top of Facebook’s changes as it is getting a handle on what your marketing goals are. So – what is it you want to accomplish in 2018? Let’s......

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5 Killer Ways to Amp Up Your Local Marketing

Local marketing isn’t easy. No kidding, right? Marketing a local, brick-and-mortar company requires a mix of online and in-person marketing. You need to be thinking about how to connect with current and prospective customers on the web, but you can’t afford to forget about local connections and the fact that many of them happen in the real world. If your marketing isn’t getting the job done right now, it could be because you’re not hitting the right notes with your campaigns. Maybe you feel scattered – or maybe you’re just not sure......

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Pricing Strategies –  How to Charge More for Your Products

Offering the lowest price is not a good marketing strategy and there are several reasons why. First of all, it cuts into your profits. If you have to continually offer lower prices than your competitors, the increased sales you’ll get could be worthless because you’re still earning less revenue. Second, what if someone undercuts you? Large companies have a huge advantage when it comes to undercutting. They can afford to take a small loss if it means long-term gains. You can’t. Instead, you should charge well for your products. There are several......

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14 Reason to Use Marketing Automation in 2018

Are you wondering if marketing automation is for you? With so many other responsibilities to keep you busy in the day to day running of your business why not automate something that is vital for your survival and that can take up a majority of your time? Marketing automation refers to a type of software that helps large, medium, and small businesses streamline their marketing efforts. It accomplishes this by combining a number of separate functions under one roof using a sophisticated software platform. Some of these tools may include website builders,......

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How to Plan Your Marketing Successfully

Marketing isn’t simple. To do it right, it requires a great deal of planning. Small businesses without massive marketing budgets have to handle this aspect of their business themselves and for many this is no easy task. This is why businesses create a marketing plan. A marketing plan is a detailed document that includes the data you need to make marketing decisions and set a course of action that you can implement immediately. Drafting a marketing plan takes a great deal of time and work, but here are a few questions to......

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Guerrilla Marketing Tactics That Get Attention

Today, people are swamped with marketing messages. Everywhere we go both online and off, we get a massive dose of aggressive marketing. How can you cut above all of this noise and get your message to your market? This has led marketers to think outside the box and develop bold, creative new ideas for getting their marketing to the masses. The buzzword ‘guerrilla marketing’ is used to refer to these tactics. What Is Guerrilla Marketing? Guerrilla marketing means marketing that is unconventional. Jay Conrad Levinson, who coined the term, calls it, “The......

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