SEO


What’s Changing with Google (and How It Affects You)

Trying to pin down Google’s algorithm is a little like trying to nail Jell-O to a wall. Why would you even try? It’s just going to fall off the nail anyway. If that’s how you feel, it’s understandable. It can be frustrating. You want your site to appear on the first page of Google’s search results. But, the algorithm isn’t public, and Google is notoriously close-mouthed about it. But guess what? You can’t stop trying. Ranking high on Google is a must for every local business. The businesses that appear in the......

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Is Your Website Optimization Getting the Job Done?

Your Google ranking is undeniably important. In fact, research shows that more than half of Google’s traffic goes to the top three ranked websites, and approximately three-quarters of the traffic goes to sites listed on the first page of search results. How do they get on that first page? Here’s the secret: Their sites are optimized to ensure that they get there. I’m sure you have already known about Search Engine Optimization, but a lot of local businesses are, quite simply, not getting the job done. They’re focusing on outdated (read: keyword-centered)......

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Can Reviews Affect Your SEO Rankings?

You already know that local SEO is the name of the game. It’s essential to send Google signals – through keyword use and other SEO techniques – that your business is local, as well as it who it serves and where it is. What you might not know is this: Your online reviews play a direct role in your business making the cut to appear in the Google local three-pack. In case you don’t know, that’s the collection of businesses that appear at the top of Google’s SERP when someone searches a......

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Are All Your Locations Visible on Google? Here’s How to Make Sure

Optimizing a website is both a science and an art. It can be a challenge to get even one page to rank when you’re operating in a competitive niche. But what happens if your business has multiple locations? Here’s a hint: If you don’t give each location a chance to shine, people won’t be able to find you online. For obvious reasons, that’s not a good idea. You need your target audience to be able to find you. The trick? Knowing how to optimize your website so that each location gets its......

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Your Website Content Sucks and Here’s Why

Your website content sucks. Ouch. That’s painful to hear, but it’s also probably true. But you’re not alone. Most small business website content sucks. It’s badly conceived, poorly written, boring, and – worst of all – ineffective. Double Ouch. The good news is, you can make it not suck. It’s not even that hard. The most difficult part is evaluating your content with a critical eye and acknowledging that it’s not working. Once you’ve done that, it’s within your reach to create compelling and persuasive content that will get results. Signs That......

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These SEO Trends Will Dominate in 2018

Trying to stay on top of SEO trends is like trying to hit a moving target while on a speeding train. The landscape and perspective changes so quickly that it can feel impossible to keep up. But you need to try. The good news is that there are some new trends on Google that can help increase your visibility – if you know how to use them. There’s a bit of a learning curve here, but we’re going to break it down for you and tell you how to take advantage of......

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5 Killer Ways to Amp Up Your Local Marketing

Local marketing isn’t easy. No kidding, right? Marketing a local, brick-and-mortar company requires a mix of online and in-person marketing. You need to be thinking about how to connect with current and prospective customers on the web, but you can’t afford to forget about local connections and the fact that many of them happen in the real world. If your marketing isn’t getting the job done right now, it could be because you’re not hitting the right notes with your campaigns. Maybe you feel scattered – or maybe you’re just not sure......

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