Social Media


Boost Your Facebook Engagement in 5 Steps!

Facebook continues to be one of the most popular and influential social media platforms in the world with more than one billion active users. As a business, you can no longer continue to leave Facebook out of your online marketing strategy.   If you want to grow your business, you have to have a presence on Facebook. However, to be successful, and build your Facebook fan base, you have to be engaged with your audience. Here are five of the best ways that you can boost Facebook engagement and increase your fan......

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7 Things People Don’t Tell You About Social Media Marketing

Social media marketing can seem deceptively simple to people who look at it from the outside. All you need is a great product or service and your audience will find you. Wouldn’t it be great if that were true? But sadly, it’s not. In fact, social media marketing is a real challenge for local businesses – and can prove tricky even to people who spend a lot of time and energy managing their social media accounts. The reason? There are some popular misconceptions about social media marketing and some secrets that you......

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Can Social Cards Help You Attract New Customers?

It’s gratifying when someone links to one of your social profiles. It’s free advertising – and what’s better than that? You might not have a huge marketing budget. One free link could translate to thousands of dollars of business. But… What is the link that displays saying about you and your business? If it’s generic-looking, it might not be saying much. The solution is to come up with a way to display a killer image, some compelling text, and call to action whenever anybody links to your website or social profiles. In......

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How to Generate Local Leads with YouTube Ads

Most small businesses don’t have a huge marketing budget. Sounds familiar, right? Advertising is expensive. You want the money you spend to stretch as far as possible – and that means finding advertising opportunities that are going to get you the biggest possible bang for your buck. There’s no shortage of options. And one option that you may have overlooked is something that you’ve probably spent a lot of time on as a consumer. I’m talking about YouTube ads. You probably visit YouTube often – maybe you even go there more than......

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5 Things You Should Know About Google in 2018

If people can’t find your website, they’re not going to buy from you. Sounds simple, right? It’s internet marketing 101. You can’t expect people to purchase your products or try your services if you’re essentially invisible to them. Google is the world’s top search engine. They also own YouTube, which is the second-largest search engine. That means that getting a high rank on Google can make or break your business. So, all you need to do is focus on the things that are most important to Google and you’ll be home-free. Except…......

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How to Curate Great Content for Facebook

Does hearing the words “Facebook content” immediately tire you out mentally?  Do you cringe at the thought of having to drum up original posts every single day? Let’s be honest.  Nobody really wants to do that. And there is an easier approach to Facebook content curation.  It’s what we call the 70-30 approach: posting 70% original content and 30 curated content. Social media content curation in Facebook is cost-effective and easier than having to create new posts every time, so it has fast become a part of the content marketers ‘content mix.......

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8 Secrets of Local Facebook Marketing in 2018

Have you made New Year’s resolutions for your business? If not, why not? Think about it. It’s a new year and it’s one that’s full of opportunities. Even if you killed it with your marketing in 2017, there’s always room for improvement. So, here’s one suggestion for a resolution: Master local marketing on Facebook. Facebook is huge, with 2.2 billion users and counting. The chances are good that many of your customers use it daily – but that doesn’t necessarily mean that you’re doing a great job of connecting with them. And......

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