Web Development


Blogging Basics: How to Get More Eyes on Your Website

The internet has an insatiable appetite for information. Billions of searches are conducted every single day looking for everything from how to bake an apple pie to why zebras have stripes. For anyone who conducts business online, these searches represent a steady flow of potential customers who are looking for what you have to offer. A blog is an easy, cost-effective method of being found by the exact people who most need, want, and are willing to pay for your services. But only if you have a good strategy in place first.......

Continue Reading


The Only Website Builder You’ll (Probably) Ever Need

In business? A website is a must-have asset. It’s where potential clients will find and get to know you. It’s the first place referrals will turn to learn more about you. It’s where you’ll sell your products and services, invite contact requests, brand yourself in your niche, and show off what you know. It might also be where you host your webinars, offer group coaching programs, publish a podcast, create a blog, and even set appointments with clients. Whew! That’s a lot of jobs for a single website to do. If you......

Continue Reading


Your Website Content Sucks and Here’s Why

Your website content sucks. Ouch. That’s painful to hear, but it’s also probably true. But you’re not alone. Most small business website content sucks. It’s badly conceived, poorly written, boring, and – worst of all – ineffective. Double Ouch. The good news is, you can make it not suck. It’s not even that hard. The most difficult part is evaluating your content with a critical eye and acknowledging that it’s not working. Once you’ve done that, it’s within your reach to create compelling and persuasive content that will get results. Signs That......

Continue Reading


Are You Ignoring 35% of All Web Users?

If you tend to keep up with SEO and search trends, then you know that almost everything focuses on Google. And why not? Google is by far the largest search engine, snagging about two-thirds of all searchers. Two-thirds is a lot, but do you notice what’s missing there? If you remember what you learned about fractions, it’s not that hard. Got it? That’s right! One-third of all searches aren’t using Google. And yet, amazingly, most businesses aren’t thinking about other search engines at all! They remain laser-focused on Google. That’s good news......

Continue Reading


What’s the Definition of a GOOD Website?

Most businesses these days have a website. But is that enough to make your business a success? Is it enough to help your business grow and thrive? I don’t think so. I’ve seen some pretty terrible websites. Here, I’m talking about sites that are arguably worse than having no website at all. They’re amateurish, ugly, and worst of all… They’re ineffective. That means they don’t do a single thing to elevate the business they represent. They don’t attract visitors, and when someone lands on the site by chance, they don’t stick around.......

Continue Reading


Upgrading SSL for Beginners – Why This is a Must for 2018!

Unless you’ve been hiding under a rock, you’ve probably heard something about upgrading your site with SSL. It’s been in the news a lot. But what does it mean? If you’re confused about SSL and why it matters, you’re not alone. A lot of entrepreneurs are wondering whether they really need to worry about it – and what to do if the answer is yes. So, let’s break it down. What Is SSL? SSL stands for Secure Sockets Layer. That might not mean much to you, but it means a lot to......

Continue Reading